Sally Khudairi is Vice President of Marketing & Publicity at The Apache Software Foundation (ASF) where, in 2002, she was elected its first female and non-technical Member. She is responsible for elevating the ASF’s visibility, and counsels 350+ Apache projects and initiatives in the areas of messaging, outreach, and engagement. Over her 24-year career in the Web, Khudairi has been lauded as a dynamic communications strategist and expert in next-generation innovations, and has played an integral role in building campaigns for some of the industry’s most prominent standards and organizations. Prior to launching the ASF in 1999, Khudairi was deputy to Sir Tim Berners-Lee as Head of Communications at the World Wide Web Consortium (W3C), overseeing the launch of 17 specifications that include PNG, CSS, RDF, HTML4, and XML. She is Managing Director and Luxury & Technology Practice lead at HALO Worldwide.